10 Jun 5 WAYS TO GET SOMETHING MORE OUT OF A LIVE STREAM
Live broadcast shouldn’t only be about making what’s happening at an event available to an online user or participant. If you’d want to do that, you could simply record everything. How to make more use of transmitting live then?
For starters, let’s do it another way around. Have a spokesperson’s speech streamed to the live audience, seen on the stage’s screen.
It could be very useful if getting your speaker to the conference is too expensive. Or when their schedule is too tight to spend a whole day at your event. Even though it’s always better to have a live speaker, getting an hour of broadcast instead of nothing is worth considering.
It’s a great way to get your back off the wall as well. Many things can go wrong. There could be last-minute transportation issues, like flights getting cancelled due to bad weather and then you would be left without any replacement for your speaker(s). In that case, instead of risking an uncomfortable gap in your schedule, you may simply set up a live broadcast from wherever your speaker is. And it is easily doable, you simply have to get an experienced crew and your spokesperson has to have a computer.
Interaction is the most important thing when it comes to live streaming. It is also what differentiates it from a plain recording. Combining broadcast with social marketing always works to your benefit, giving you an opportunity to get some feedback from your participants.
Getting this kind of communication can be backed up with competitions. Internet users are more willing to ask speakers questions online, having known that there’s a prize to get. What is essential to you as an organizer, is that such a contest is a new way to promote sponsors.
One of the ways to conduct a live broadcast is to make it a paywall. This will make your event more elite and is another way of promoting your sponsors. They can have authentication codes to give out on their websites and information channels. Such a code could be a prize for filling in a survey or answering a question.
Dividing the stream in two has proven itself a good solution. Then the first part is made available to everyone (with, for instance a sponsor’s watermark), while the second is to be paid for or accessible after typing an authentication code.
Besides contests, there are other ways to engage online participants.
A great solution is to link the broadcast with Twitter or Facebook. This way you create an online space for remote participants and attendees to communicate. Conversations can be projected on a screen next to the stage. That’s also where you display users’ questions to speakers, which they answer in turns with attendees’ queries.
Using live broadcast this way gives us a whole new area for networking.
There are events, where you need to have a number of things happening at the same time in different locations. Multilateral streaming keeps those integrated. Thanks to that your participants are able to see what is going on in the other venue or even to communicate.
Hackathons often use this kind of broadcast. This way programmers can inform each other about work progress while being in separate venues.
An interesting example of implementing this solution are also medical conferences. Attendees are then able to interact directly with doctors who are conducting surgery at the time. Imagine a room full of people commenting on an ongoing operation and two surgeons handling the medical procedure able to see them and asking for advice in case of any complications. That gives us two pairs of hands above the operating table and a number of heads behind it.
Live streaming can be applied in many ways. Whether you wish to engage online users, make your event more exclusive, have it in a few locations at the same time or to have someone give their speech remotely, it’s the same technology to be used.
Once you decide to have your event streamed live, have it done in an interesting way. It’s not only about deciding to do so – be creative while doing it. If you are to implement it in an unorthodox way, I can assure you it is going to pay off. This is an opportunity for your event to outstand from the others. Just remember not to make it a simple live stream with only purpose of it being to be watched. Don’t learn the hard way. Nowadays it is all about keeping it diverse. And if you are still considering making it a simple, plain live broadcast, just make a video of your event and cut your costs. There is no point in spending money for something that will not get any attention whatsoever. At least not as much as you will pay for with a live stream.