iStream | 5 CREATIVE WAYS TO USE VIDEOMARKETING FOR YOUR EVENT
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5 CREATIVE WAYS TO USE VIDEOMARKETING FOR YOUR EVENT

5 CREATIVE WAYS TO USE VIDEOMARKETING FOR YOUR EVENT

Music video

Music video as a promotion works in many cases. We can use it if the event has a music theme, if it has activities that will engage participants or if it’s a big one (then filming people coming in and signing up makes the video a dynamic feature).

You can often see this way of marketing at sports events.



Tale

A fairytale tends to go viral, that is promote through viral marketing. Once it does, promoting your event becomes effortless. Additionaly, using animation gives us an opportunity to do things that are tough to show with cinematography. And, if the plot is interesting, we’ll be able to smuggle information about the event in it. That makes it easier for our recipients to remember event’s essentials.



Feature film

Not really popular because of production costs. Though a film gives us a huge space for marketing. Well written script and good directing generates a big recepient group easly and fast. That group quickly becomes a number of participants at your event.

What’s also a vertue of this method is a creative product placement prospect. That kind of promotion for your sponsors will surely attract new ones.


Emotions


Before you start producing an event promoting video, take a moment to think what kind of emotion do you want to evoke. Is your event to be an insiping one or maybe it is to focus attention on an important social matter?

A well-tought video has an ability to bring out a range of feelings. If receipients get emotianally engaged, it is very possible they’ll show up to your event.


Educational video


Probably the best videomarketing type. What you give out is useful, practical, brings knowledge.

And it can have many forms. It may include only parts of lectures (which will be given at your event), as a teaser. It can be a full course material regarding the event’s main theme. Video series have proven to work the best, for instance 2 minutes long courses conducted by your event’s speakers. Each one of them being a sort of promo for a speech to be given. That kind of videomarketing should begin a month before an event, with one video released every few days.



No matter which way of videomarketing you choose, you have to keep in mind one thing: people share things they like. So, creating your promotion video you musn't forget where your target group is.

Joanna Udzik